Hastings Insurance

Project Scope

Overview

Hastings Insurance needed a digital presence that built confidence from the first
interaction. Their previous site lacked structure, didn’t clearly communicate
their value, and wasn’t performing well for local search.

The goal was simple: create a trustworthy, family-focused website that made it
easy for people in Hawke’s Bay to understand their options and book a consultation.

What We Did

We developed a fresh layout designed around clarity, warmth, and accessibility.
Large, human-centred imagery helps build trust, while simple content blocks guide
visitors through key services and next steps.

The entire site is structured for strong local SEO performance, optimised Core
Web Vitals, and a smooth mobile experience — critical for younger families
browsing on the go.

On the backend, we implemented a flexible, ACF-driven editing system so the
advisor can update services, FAQs, and promotions without breaking layout
consistency.

Key Improvements

• Trust-building hero section tailored for local families in Hastings and Napier
• Cleaner service descriptions with clearer pathways to enquiry
• Fully responsive layout with optimised images for faster load times
• Stronger local SEO through structured content and metadata
• Easy CMS editing using custom fields and reusable modules
• Accessibility improvements for better readability and compliance

Outcome

The new website positions Hastings Insurance as a reliable, community-focused
advisor. The updated structure has improved engagement, increased enquiries, and
provided a solid digital foundation for long-term growth across the Hawke’s Bay
region.